Do you ever wonder why your website is so lonely? Maybe you’re a person or part of a small business trying to increase the foot traffic on your website…

Firstly, you need to ask yourself a number of questions!

Are you using SEO tools?

Are you creating relevant/exciting content?

Are you using social media to promote your site?

Are these questions overwhelming? Are you finding that you are unfamiliar with a few of these terms?

Well… this blog will provide you with information that is likely to boost your website foot traffic!

Firstly, one of the most important things to know when you own a website is Search Engine Optimisation. ‘Search engines have become an indispensable utility for Internet users. More than eight in ten American Internet users have gone to search engines to find information on the Web.’ (Pew Internet, 2018)

So, how do you make the most of the search engine?

You must ensure you know what key words your customers are searching. For example, if you are wanting to advertise cheap accommodation, you must put yourself in your customer’s shoes. Your customer will be searching key words such as cheap accommodation, accommodation on a budget, and affordable accommodation.

Search: Cheap accommodation Greece

From the above, it is clear that websites with the highest ranking in the google search have incorporated key words such as ‘cheap’, ‘budget’ and ‘lowest price guarantee’. Not only have these businesses reached the top of google search, they have also managed to differentiate themselves by providing a value statement. AirBnb offered budget accommodation, Trivago offered an extensive range of hotels at low prices, and booking.com offered a lowest price guarantee.

Once you identify your customers key words, you can incorporate these words throughout titles, headings, content and relevant images, as Google uses a ranking algorithm that measures the frequency and location of AdWords. The website below will assist you in finding the keywords that are most relevant to your business.

Key AdWord Trends

 (Source: Google AdWords, 2018)

Promoting interesting content through Social Media 

Although search engine optimisation can increase the number of internet users on your website, it does not directly develop brand awareness, and is not the only way to generate attraction. More often than not the most popular and wide spread videos/advertisements on the internet are interesting as they are absurd or eye-catching. These advertisements are engaging and encourage internet users to share the content, which is another way to generate attraction.

Furthermore, you should start asking yourself questions such as ‘Is my content being shared with others?’ if the answer is ‘no’ or ‘not as much as I had hoped for’, then you should start to looking at promoting your content through appropriate mediums such as Facebook, YouTube and Twitter. In conjunction with this the use of catchy phrases and images, can significantly increase engagement.

I would love to hear your thoughts and opinions. Are you a person reading this post that has low foot traffic on your website? Do you know of other ways to increase online foot traffic? Let me know what you think!

The Internet of Things (IoT) is quite a controversial phenomenon in this modern world. However, whilst it consumes everyday living there is no denying; it certainly makes daily processes both at home and at work a whole lot easier for us, consumers.

The ever-growing presence of smart devices allows families, workplaces and friends to ‘interact and cooperate with each other to reach common goals’ (Guisto, 2010).

The IoT is with us from the moment we wake up to the moment we close our eyes to go to sleep.

‘According to HIS, In 2015, there were about 15.4 billion connected devices. This number is expected to grow to 75.4 billion by 2025.’ (IHS Market, 2018)

The growth of these connected devices has been driven through a number of key trends including; connectedness, innovation, competitiveness and security.

Smart devices are rapidly becoming the easiest way to conduct daily workouts, errands, payment methods and even paying the bills. The success of these devices, is due to their speed, accessibility, and ease of use.

Exercising: Fit Bits

These days, devices such as the ‘FitBit’ allow consumers to measure exercise, record and achieve fitness goals. The FitBit was essentially a tool used to upgrade the exercise experience and has now evolved to help individuals through all areas of their health, including the monitoring of their heart rate and sleeping patterns.

(Source: FitBit, 2018)

Grocery Shopping: Smart Refrigerators and Apple Pay

Grocery shopping is yet another daily routine that has been positively impacted by the IoT. Smart Refrigerators, have been developed to monitor what is in your fridge and send notifications whilst walking through the supermarket to ensure nothing is forgotten.

(Source: Samsung Australia, 2018) 

Even the payment method has been upgraded, with Apple Pay consumers are now able to complete their purchase with just the tap of their phone.

(Source: YouTube, Apple, 2018)