Do you ever wonder why your website is so lonely? Maybe you’re a person or part of a small business trying to increase the foot traffic on your website…
Firstly, you need to ask yourself a number of questions!
Are you using SEO tools?
Are you creating relevant/exciting content?
Are you using social media to promote your site?
Are these questions overwhelming? Are you finding that you are unfamiliar with a few of these terms?
Well… this blog will provide you with information that is likely to boost your website foot traffic!
Firstly, one of the most important things to know when you own a website is Search Engine Optimisation. ‘Search engines have become an indispensable utility for Internet users. More than eight in ten American Internet users have gone to search engines to find information on the Web.’ (Pew Internet, 2018)
So, how do you make the most of the search engine?
You must ensure you know what key words your customers are searching. For example, if you are wanting to advertise cheap accommodation, you must put yourself in your customer’s shoes. Your customer will be searching key words such as cheap accommodation, accommodation on a budget, and affordable accommodation.
Search: Cheap accommodation Greece
From the above, it is clear that websites with the highest ranking in the google search have incorporated key words such as ‘cheap’, ‘budget’ and ‘lowest price guarantee’. Not only have these businesses reached the top of google search, they have also managed to differentiate themselves by providing a value statement. AirBnb offered budget accommodation, Trivago offered an extensive range of hotels at low prices, and booking.com offered a lowest price guarantee.
Once you identify your customers key words, you can incorporate these words throughout titles, headings, content and relevant images, as Google uses a ranking algorithm that measures the frequency and location of AdWords. The website below will assist you in finding the keywords that are most relevant to your business.
Key AdWord Trends
(Source: Google AdWords, 2018)
Promoting interesting content through Social Media
Although search engine optimisation can increase the number of internet users on your website, it does not directly develop brand awareness, and is not the only way to generate attraction. More often than not the most popular and wide spread videos/advertisements on the internet are interesting as they are absurd or eye-catching. These advertisements are engaging and encourage internet users to share the content, which is another way to generate attraction.
Furthermore, you should start asking yourself questions such as ‘Is my content being shared with others?’ if the answer is ‘no’ or ‘not as much as I had hoped for’, then you should start to looking at promoting your content through appropriate mediums such as Facebook, YouTube and Twitter. In conjunction with this the use of catchy phrases and images, can significantly increase engagement.
I would love to hear your thoughts and opinions. Are you a person reading this post that has low foot traffic on your website? Do you know of other ways to increase online foot traffic? Let me know what you think!
ELLA DUNN - s3539873 
Great blog post! definitely some handy tips in there. I think one method of increasing web traffic that a lot of businesses are failing to appreciate the power of are memes! It’s mind boggling how many new and old customers can end up on your site because of a good meme that’s related to your business. I’ve seen Nando’s make some very good ones on Facebook, resulting in everyone tagging their friends, which probably led to a few more visits to their stores.
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Thank you! Yes that it a valid point, I find myself spending hours on social media platforms looking at memes without even realising. It would be wise for businesses to make the most of them!
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